INSIDEA
Local professionals · Website concept

Today's rates, with the APR right beside them.

INSIDEA designed this homepage for a mortgage lender. Corbelle is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Corbelle concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Local professionals
Typeface
Rubik
Design notes

A mortgage lender that puts the APR next to every rate: cream, saffron and charcoal, chunky numbers and a payment calculator you can check by hand.

The brief

First-time buyers do not trust mortgage pricing. Make every number checkable: the rate, the APR, the assumptions and the payment.

The direction

Sunny and decisive, with hard-edged cards. The hero pairs a sample rates table with a payment calculator, and both state exactly what they include.

The detail

Every monthly payment matches the amortization formula for its rate, term and loan amount, and each APR is solved from the payments and the stated fees.

Palette
Saffron
#F6B400
Charcoal
#222222
Cream
#FFF8E5
Teal
#3A7D7B
Sand
#E9E2D0
Typography
Display
Rubik
Text
Rubik

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