Cover built for the job site.
INSIDEA designed this homepage for an insurance agency for tradespeople. Spanrite Insurance is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Local professionals
- Typeface
- Kameron
An Indiana agency that covers self-employed electricians, plumbers, roofers and landscapers, with a homepage that books 10-minute calls between jobs: concrete gray, navy, safety orange and steel blue, a sturdy slab serif and a drawn work van with a ladder and toolbox.
The brief
Self-employed tradespeople need a certificate fast to start a job, and few plan for the weeks an injury keeps them off the site. The page must show that income gap clearly and book a short call at a time that fits the workday.
The direction
Sturdy and practical, with a slab serif and safety-orange details on concrete gray. The first screen shows links left, the logo centered and a call link right, the headline with one orange Book a 10-minute call button, and a drawn scene made in code of a white work van with racked tools, a stepladder and an orange toolbox on a residential street.
The detail
In the income gap example, 12 weeks of fixed bills cost $10,080, and the plan's $720 a week from week 3 to week 12 pays $7,200, which equals the $1,680 savings shortfall plus the $5,520 left over. The plan is labeled an illustration, not a quote, with real benefits set by earned income and the carrier's terms.
- Display
- Kameron
- Text
- Public Sans
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