INSIDEA
Local professionals · Website concept

Agreed value for the car you restored.

INSIDEA designed this homepage for a collector car insurance agency. Vantworth Collector Car Insurance is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Vantworth Collector Car Insurance concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Local professionals
Typeface
Advent Pro
Design notes

An independent agency that places agreed-value cover for classic and collector cars with six specialty carriers, with a page that starts quote requests: near-black green, cream, racing green and brass, a narrow technical display face and a close-up of a worn car key on a leather fob on a garage workbench.

The brief

Owners who spent years restoring a car fear a standard policy will pay only what an average example is worth. The page has to explain agreed value, list the papers a carrier will want and start a quote request.

The direction

Dark garage tones, with cream type, a racing green button and brass details in a narrow technical display face. The first screen is a product close-up: a worn steel key on a cracked leather fob rests on an oil-dark workbench with a chrome bumper glowing behind it, with the cream headline low on the left, one green Start a quote button and only the logo and a Menu button on top.

The detail

The worksheet's $31,500 purchase and $46,000 restoration make $77,500 of documented spend, and the $74,000 agreed value is $36,000 above the $38,000 actual cash value; the page calls that example an illustration, not a claim paid, and its premiums past medians, not quotes.

Palette
Pine
#0E1512
Cream
#EDE8DF
Green
#2E6B4F
Brass
#C9A45C
Panel
#16231C
Typography
Display
Advent Pro
Text
Barlow

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