Insurance that knows a busy kitchen.
INSIDEA designed this homepage for an insurance agency for restaurants and bars. Saltcellar Insurance is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Local professionals
- Typeface
- Elsie
An independent agency in greater Fogwell that insures only restaurants, bars, cafes, bakeries and food trucks, with a homepage that books coverage reviews: crisp white, ink, bottle green and wheat, a characterful display serif and a food-magazine photo of a restaurant pass at night.
The brief
Restaurant owners often carry policies that leave out liquor liability or spoilage without saying so, and learn it after a walk-in fails. The page must show which covers fit their venue and get them to request a free review between services.
The direction
Crisp and magazine-like, with a decorative display serif on white and deep green accents. The first screen shows the logo centered over a row of links, a small kicker and the headline with one Request a coverage review button, beside a big photo of a restaurant pass at night under heat lamps, captioned as Fig. 1.
The detail
The client table adds 96 food trucks, 118 cafes and bakeries, 131 full-service restaurants and 67 bars to 412 clients, and the checklist flags 8 of the 12 policies for a full-service restaurant with a liquor license. The checklist calls itself a starting list, not advice and not a quote, and the median premiums are shown as scale, not a price.
- Display
- Elsie
- Text
- Libre Franklin
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