Three carriers, side by side, and an agent's honest pick.
INSIDEA designed this homepage for an independent insurance agency. Tullman & Rhee is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Local professionals
- Typeface
- Red Hat Display
An independent agency that sells on honest comparison: three carriers side by side and a named agent's pick, in burgundy and sky blue on paper white.
The brief
A local agency competes with direct insurers on price and with nothing on trust. Show the agent's real value: comparing carriers and saying which one they would choose.
The direction
Neighborly and trustworthy, with simple line icons. The hero is a 60-second form whose answers drive three carrier cards, their deductibles and limits, and an agent's note.
The detail
Monthly premiums are the annual or six-month figure divided evenly, the dollar gaps in each agent's note match the cards, and the claims section says the carrier decides, not the agent.
- Display
- Red Hat Display
- Text
- Red Hat Text
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