INSIDEA
Local professionals · Website concept

Three carriers, side by side, and an agent's honest pick.

INSIDEA designed this homepage for an independent insurance agency. Tullman & Rhee is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Tullman & Rhee concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Local professionals
Typeface
Red Hat Display
Design notes

An independent agency that sells on honest comparison: three carriers side by side and a named agent's pick, in burgundy and sky blue on paper white.

The brief

A local agency competes with direct insurers on price and with nothing on trust. Show the agent's real value: comparing carriers and saying which one they would choose.

The direction

Neighborly and trustworthy, with simple line icons. The hero is a 60-second form whose answers drive three carrier cards, their deductibles and limits, and an agent's note.

The detail

Monthly premiums are the annual or six-month figure divided evenly, the dollar gaps in each agent's note match the cards, and the claims section says the carrier decides, not the agent.

Palette
Burgundy
#7A1E2E
Sky
#9FD3F2
Paper
#F7F3EA
Wheat
#E8C07A
Ink
#1E2430
Typography
Display
Red Hat Display
Text
Red Hat Text

Want a site like this?

30 minutes with our team. We look at your current site and what a rebuild would take.

Get Started
With Us

Book a demo and discovery call to get a look at:

How INSIDEA works
The subscription plan that best fits your needs
Pricing, onboarding, and anything else
HubSpotSalesforcePipedriveAircallApolloTrustpilot

Book a Call With Us

By clicking Book a strategy call, you agree to receive communications from INSIDEA in accordance with our Privacy Policy.