Unpaid. Unfair. Fired. Talk to us.
INSIDEA designed this homepage for a workers' side employment law firm. Zelbeck Employment Law is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Local professionals
- Typeface
- Jomhuria
A Cincinnati employment firm that represents only workers in unpaid wage, wrongful firing and discrimination cases, with a homepage that checks filing windows and asks people to describe what happened: signal yellow, black, alarm red and white, an ultra-condensed Jomhuria display and a first screen of four stacked lines of huge black type.
The brief
Workers who were underpaid or fired often do not know whether they have a case or how short their deadline is, and they fear the cost of a lawyer. The page must speak to them directly and get them to describe what happened for a free case review.
The direction
Loud and blunt, like a picket sign. The first screen is a type poster: a signal yellow field where four stacked lines of ultra-condensed black type fill almost the whole height, with one black button and a line saying reviews are free and confidential.
The detail
The 13 years matches the 2013 start of the firm's workers-only practice, and the 3 attorneys are the Thirza, Leoncio and Pelham named in the steps. The filing checker gives general windows only and leaves the real deadline to an attorney, and the results carry a note that past results do not predict yours.
- Display
- Jomhuria
- Text
- Public Sans
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