A credit union that does the switching for you.
INSIDEA designed this homepage for a credit union. Ashgrove is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Local professionals
- Typeface
- Lexend
A credit union that makes leaving a big bank feel easy: warm white and forest green, a three-step switch kit and today's rates in the first screen.
The brief
Younger people stay with big banks because switching feels like work. Make switching look like a short checklist, and show the rates that make it worth it.
The direction
Friendly and civic, in one legible typeface. The hero pairs a tickable three-step switch kit with today's certificate and loan rates, every rate shown with its APY or APR.
The detail
Every dividend rate converts to its stated APY, every loan payment matches its rate and term, and past bonus dividends are shown with a plain note that they are not a promise.
- Display
- Lexend
- Text
- Lexend
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