Business law, with the fee in writing first.
INSIDEA designed this homepage for a business law firm. Penwarden & Holt is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Local professionals
- Typeface
- EB Garamond
A business law firm that writes the fee down first: parchment, navy and one oxblood accent, with a matter finder in the first screen.
The brief
Owners avoid lawyers because they cannot guess the bill. Show the fee model, the typical fee and who leads each kind of matter before anyone calls.
The direction
Classic and warm, with a book serif. The hero is a matter finder: pick what you need and see the practice group, flat fee or hourly, a typical fee range and the lead attorney.
The detail
All 15 matters match the fee schedule, every range is labeled typical, and the attorney advertising and no-relationship notices sit where a client would read them.
- Display
- EB Garamond
- Text
- Lato
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