Books kept the way farms work.
INSIDEA designed this homepage for an accounting firm for farms and ranches. Yokefield Tax & Farm Books is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Local professionals
- Typeface
- Ledger
A family-run accounting practice in Kansas that keeps books, plans taxes and runs payroll for farms and ranches only, with a page that books a free books review before tax season: dark walnut, cream, brass and brown, a bookish text serif and a close-up of an open leather farm ledger on a walnut desk.
The brief
Farms and ranches need books split by field and herd, farm tax dates and ag payroll, and a general firm rarely keeps them that way. The page has to show a farm's tax year on one page and book a free books review before the season.
The direction
Dark and old-ledger warm, with cream type and brass on walnut, set in a bookish text serif. The first screen is a product close-up: an open leather farm ledger with brass corners, reading glasses and a yellow pencil fills the right side on a walnut desk in lamp light, under links on the left, a centered logo and a brass Book a books review link on the right, with the cream headline and one brass button in the dark space at left.
The detail
Row crops 98, cattle 61, orchards 29 and dairy 24 add to the 212 clients in the heading, and $260 for 12 months plus the $1,650 return makes the $4,770 year; the tax calendar is labeled federal dates only, with state dates left for the books review.
- Display
- Ledger
- Text
- Lato
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