INSIDEA
Local professionals · Website concept

A fixed monthly price, with every line shown.

INSIDEA designed this homepage for an accounting firm. Columnar CPA is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Columnar CPA concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Local professionals
Typeface
Spectral
Design notes

A small-business accounting firm priced like a ledger: off-white, deep green and ruled lines, with a package builder that shows every line.

The brief

Owners dread surprise accounting bills. Price bookkeeping, payroll, tax and controller time as fixed monthly lines they can check.

The direction

A clean ledger with tabular figures. The hero builds a monthly package from revenue, transactions, payroll and tax needs, and adds the lines into one total.

The detail

Every total equals the sum of its lines and the annual figure is twelve months, the close runs over the first seven business days of November, and the tax timeline is general, not advice.

Palette
Off-white
#F5F7F2
Deep green
#2F7D5B
Ink
#1E2B22
Rule
#CFD8CC
Gold
#E7B84A
Typography
Display
Spectral
Text
Asap

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