INSIDEA
Local professionals · Website concept

Your art. Our spreadsheets.

INSIDEA designed this homepage for a CPA firm for freelancers and studios. Sidecount CPA is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Sidecount CPA concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Local professionals
Typeface
Darumadrop One
Design notes

A two-CPA firm that handles quarterly taxes, books and S corp setups for photographers, musicians, designers and makers, with a homepage that books intro calls: warm peach paper, deep indigo, tomato red and teal, a soft rounded display face and a taped-up collage of studio photos.

The brief

Nobody withholds tax from a gig, so freelancers meet each quarterly payment as a scramble or a surprise. The page must show the firm understands lumpy creative income and book a free 20-minute intro call.

The direction

Playful and handmade, with chunky rounded type and photos taped down like a studio mood board. The first screen is a photo collage: three tilted, slightly overlapping tiles of a ceramics bench, a photo studio and a guitar by an amp, with the headline and one tomato-red button on the largest tile.

The detail

The client list adds 61, 52, 44, 37, 27 and 21 to the 242 people and studios on the books, and the set-aside helper's $11,021, $7,118 and $3,900 make the $22,039 year, paid as four $5,510 installments. The helper is labeled an estimate, not your bill, and leans a little high on purpose.

Palette
Peach
#FFF4EC
Indigo
#20124D
Tomato
#E8492A
Teal
#2A9D8F
Blush
#FDE9DB
Typography
Display
Darumadrop One
Text
Figtree

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