Main street buildings, kept in good order.
INSIDEA designed this homepage for a main street commercial property manager. Parapet & Sill Commercial is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Local professionals
- Typeface
- Vesper Libre
A Frederick property manager for retail strips, mixed-use main street buildings and medical offices, with a homepage that wins management contracts: warm stone, dark ink, brick red and gray, a stately display serif and a magazine-figure photo of a brick corner building at dusk.
The brief
Owners of one to ten small buildings often leave common area charges unbilled, or split them in ways tenants dispute. The page must show how shared costs divide by floor space and get owners to request a management proposal.
The direction
Measured and civic, with a stately serif on warm stone and brick-red accents. The first screen shows links left, the logo centered and a call link right, then a small kicker and the headline with one Get a management proposal button, beside a tall photo of a brick corner building at dusk captioned as Fig. 1.
The detail
The 17 retail strips, 16 mixed-use buildings and 8 medical offices add to 41, and the sample strip's $48,000 of shared costs over 9,600 sq ft is $5.00 a foot, so its vacant 1,800 sq ft unit leaves the owner $9,000. The page promises to follow each lease's caps and exclusions rather than bill every cost to tenants.
- Display
- Vesper Libre
- Text
- IBM Plex Sans
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