Rent, repairs and a real reply.
INSIDEA designed this homepage for a tenant-first rental manager in a college town. Dormly Rentals is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Local professionals
- Typeface
- Kumar One
A property manager for small apartment buildings and student houses near a campus, with a homepage that lists open apartments and sorts repair requests by urgency: acid lime, deep green-black, violet and white, a heavy, rounded Kumar One display and a first screen of huge stacked type.
The brief
Renters near campus expect slow repair replies and surprise fees from their landlord. The page must show a manager that answers fast and prices plainly, so it fills open apartments and takes repair requests.
The direction
Loud and youthful, with an acid lime ground and one violet accent. The first screen is a type poster: the headline in huge heavy letters stacked on three lines fills most of the screen, with one deep violet button under it and no photo.
The detail
The whole Plimpton Street house is 5 rooms at $595, or $2,975, and pets are allowed in 3 of the 5 open apartments, which matches the listings. The page does not claim every emergency was met on time; it reports 128 of 131 reached within 2 hours.
- Display
- Kumar One
- Text
- Outfit
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