INSIDEA
Local professionals · Website concept

Plans for people who teach.

INSIDEA designed this homepage for a flat-fee planning practice for teachers. Gradwell Planning is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Gradwell Planning concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Local professionals
Typeface
Pridi
Design notes

A fee-only planning practice for teachers, school staff and public workers that turns pension decisions into three dates, with a page that books a flat-fee planning session: pale paper blue, navy, apple red and pencil yellow, a sturdy slab serif and a taped photo collage of school life with the headline across the middle tile.

The brief

Teachers and public workers face pension, 403(b) and 457 choices under rules few people can read, and many carry a retirement age from hallway talk. The page has to make those choices feel manageable and book a flat-fee planning session.

The direction

Calm and schoolroom warm, with navy type, an apple red button and pencil yellow notes on pale blue paper. The first screen is a photo collage: under a centered logo and links, three taped photo tiles (a library table, an empty locker hallway, a bike at a schoolyard fence) sit in a loose staggered row with the white headline across the hallway tile, a yellow fee-only note, and one red Book a planning session button below.

The detail

The $1,650 retirement plan drops to $1,170 after the $480 session credit, and the sample teacher's full benefit at age 59 with 31 years of service meets the rule of 90; the date tool shows no balances or return figures and says its rules are samples, not any plan's official rules.

Palette
Paper
#EEF2F7
Navy
#1F2E45
Apple
#C8423D
Pencil
#F2C14E
White
#FFFFFF
Typography
Display
Pridi
Text
Karla

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