One plan for the sale, the tuition and the years after.
INSIDEA designed this homepage for a fee-only wealth advisor. Halvard Row is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Local professionals
- Typeface
- Gloock
A fee-only wealth advisor with old-money calm: ivory, bottle green and brass, a sample family's plan in the first screen, and a flat fee in plain sight.
The brief
Business owners distrust advisors who are paid on what they sell. Lead with the plan and the fee, and treat disclosures as part of the care.
The direction
Quiet and editorial, with a serif display face and brass hairlines. The hero is an illustrative plan for a sample family, with a range band for the business sale, college and retirement.
The detail
The range band follows the assumptions printed under it, year by year, and every fee tier divides exactly into its quarterly bill. No page claims a return.
- Display
- Gloock
- Text
- Albert Sans
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