Plan the paycheck after the last one.
INSIDEA designed this homepage for a retirement income practice for couples. Seawold Retirement Planning is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Local professionals
- Typeface
- Trocchi
A small coastal planning practice in Lewes, Delaware, that plans retirement income for couples aged 55 to 70, with a page that books a free first conversation: sand, dark ink, terracotta and sea glass, a bold soft display serif and a full-screen photo of a couple walking a boardwalk toward the sea at sunset.
The brief
Couples nearing retirement must decide when each claims Social Security, which savings to spend first and what to do with a pension, and each choice changes the other two. The page has to line up when each check starts and book a free first conversation.
The direction
Warm and coastal, with sand, terracotta and sea glass and a bold soft display serif. The first screen is a full-screen photo of two people seen from behind walking a long boardwalk through dune grass toward the sea at sunset, with the logo and three links floating over the pale sky and the headline and one terracotta Start the conversation button at lower left.
The detail
In the default map both paychecks stop in 2029, savings alone cover 2029 and 2030 for the 2 years shown, the pension starts in 2031, and both Social Security checks are running by 2036; the map says it grows, taxes and guesses nothing and is not a projection.
- Display
- Trocchi
- Text
- Manrope
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