20 website concepts

Retail stores website examples.

People choosing a local store want to know a few things before they get in the car. Is it in stock, what will it really cost, and when can they come in? A good store homepage answers all three on the first screen, so the trip feels worth it and nothing is a surprise at the counter.

These are homepage concepts for fictional stores, designed by INSIDEA's team as examples. They cover boutique clothing, furniture showrooms, garden centers, bike shops, bookstores, specialty grocers, home appliance stores and jewelry stores. Each one turns the store's own counter, rack or workbench into a working tool on the first screen.

What these homepages put first

What is in stock before the drive

Shoppers hate crossing town for something that is gone. These homepages show what is on the floor, the rack or the ice right now, so people know before they leave the house.

See it in Atelier Sabeline, Netwright Seafood and Vantlow Modern.

A time to book, in the hero

The first screen offers a real slot to book: a seat at a cooking demo, a drop-off day for a tune-up or the next open chair for a piercing.

See it in Burnhaven Range House, Spokewright Cycles and Pipsy Lane Studio.

The real total, with the math shown

Buyers fear the price grows once extras are added. These homepages show the full figure up front, with rebates taken off, install included or a value range explained.

See it in Rexbury Appliance, Voltbright Home and Oldmint Estate Jewelry.