Cook on it before you buy it.
INSIDEA designed this homepage for a professional-style range showroom. Burnhaven Range House is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Retail stores
- Typeface
- Old Standard TT
A range showroom that runs free cooking demos so buyers can cook before they buy: soot black, bone, brass and rust, a sturdy text serif and a week's demo schedule by range with a seat-booking slot.
The brief
People spending thousands on a range want to cook on it first, not read a spec sheet. Show the week's demos by range, the seats left and a way to hold a seat in the first screen.
The direction
A chef's kitchen at night, with bone type and brass on a soot canvas in a sturdy serif. The hero is a five-day demo schedule filtered by range width, beside a booking slot with the range, chef, tag price and seats.
The detail
The eight sessions leave 7, 5, 2, 0, 4, 6, 8 and 3 seats, which add to the 35 of 80 open, and the guest who chose the $7,450 induction over the $12,600 48-inch range spent $5,150 less. The page says there is no demo-night discount and no pressure to buy.
- Display
- Old Standard TT
- Text
- Manrope
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