Small dents. Big markdowns.
INSIDEA designed this homepage for a scratch-and-dent appliance outlet. Dentworth Outlet is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Retail stores
- Typeface
- Saira Extra Condensed
A scratch-and-dent appliance outlet that lists every unit with its dent, markdown and warranty: sale yellow, black, stop red and white, a fat condensed display face and an outlet board with a dent map on each tag.
The brief
Bargain hunters want to know exactly where the damage is and whether the warranty survives before they drive over. Show each unit's dent location, its markdown and its warranty in the first screen.
The direction
Loud clearance style, with black and stop red on sale yellow in a heavy condensed face. The hero is a live board of the newest tags, filterable by type and sortable by price or width, each with a dent grade and warranty.
The detail
The eight newest tags add up to $4,279 under list, and the next truck's 9 fridges, 7 laundry, 6 cooking and 4 dishwasher units make its 26. The page says the dent on the tag is not a reason to return a unit and that the store tags are the final word on price.
- Display
- Saira Extra Condensed
- Text
- Archivo
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