INSIDEA
Retail stores · Website concept

Go electric, with the rebates counted.

INSIDEA designed this homepage for an electric appliance store with rebate help. Voltbright Home is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Voltbright Home concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Retail stores
Typeface
Inclusive Sans
Design notes

An electric appliance store for heat pump dryers, induction ranges and heat pump water heaters that does the rebate math before you buy: deep pine, mint white, spark green and amber, a clear inclusive sans and a swap check with estimated rebates and yearly energy cost.

The brief

Homeowners want to go electric but cannot tell which rebates they qualify for or what a swap will really cost. The first screen must show the price, each rebate, what they would pay and the yearly running cost.

The direction

Clean energy at night, spark green and amber on deep pine with a highly readable sans. The hero is a swap check: pick the appliance you have, the electric model and an income tier, and see the shelf price, both rebates, the net cost and old against new energy cost.

The detail

The $1,399 dryer less the $840 state and $50 utility rebates leaves the $509 estimate, and the $124 vented dryer against the $41 heat pump model is the $83 a year saved. The page says state rebates are not guaranteed, can run out of funds and are confirmed in writing before anyone pays.

Palette
Pine
#0F2A20
Mint
#EEF5EF
Spark
#5BE49B
Amber
#F5B841
Forest
#1D4636
Typography
Display
Inclusive Sans
Text
Lexend

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