New in: the long coat.
INSIDEA designed this homepage for a womenswear boutique. Atelier Sabeline is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Retail stores
- Typeface
- Rozha One
A womenswear boutique that turns new arrivals into fittings: bone, ink, oxide red and camel, a high-contrast display serif and a reserve-and-fit panel.
The brief
Shoppers want to know if a coat is in their size, and at which store, before they make the trip. Show stock, pickup and a fitting time in the first screen.
The direction
Editorial and warm, with a high-contrast display serif. The hero pairs a rail of new coats with a reserve-and-fit panel: stock by size and store, same-day pickup and an open fitting slot with a named stylist.
The detail
The category bar adds 9 coats, 14 knits, 8 dresses and 11 tailoring pieces to 42, the two stores' 5 and 3 rooms make 8, the open Saturday 11 am slot matches the closing call, and there are no markdowns, countdowns or sustainability claims.
- Display
- Rozha One
- Text
- Questrial
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