Walk the floor before you visit.
INSIDEA designed this homepage for a mid-century furniture showroom. Vantlow Modern is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Retail stores
- Typeface
- Montserrat Alternates
A city showroom for new furniture with mid-century lines that wants visitors to browse the floor and book a visit: walnut-black, cream, teak orange and sage, a geometric display face with quirky letters and a tappable showroom floor map.
The brief
Shoppers do not want to cross town to find the piece they liked is gone or weeks away. The first screen must show each room set on the floor with today's prices and what is in stock.
The direction
Mid-century night, quirky geometric type in cream on walnut-black with teak for prices. The hero is a floor map of five room sets; tap one to list every piece with size, price and stock on hand, a set total and the delivered total.
The detail
Set A's six pieces at $2,280, $1,640, $1,190, $265, $340 and $890 add to $6,605 and reach $6,754 with the $149 white-glove fee, and the five sets' 6, 4, 3, 4 and 4 pieces make the 21 on the map. The page says plainly that nothing is vintage: every piece is new, built to mid-century proportions.
- Display
- Montserrat Alternates
- Text
- Hanken Grotesk
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