INSIDEA
Retail stores · Website concept

Plant this week: garlic.

INSIDEA designed this homepage for a family garden center. Thornquill Gardens is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Thornquill Gardens concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Retail stores
Typeface
Sansita
Design notes

A family garden center that says what to plant this week: cream, deep green, lime and terracotta, a chunky display face and a planting calendar.

The brief

Home gardeners miss planting windows because nobody tells them it is time. Lead with what to plant this week in their zone, and what is on the benches.

The direction

Earthy and friendly, with a chunky display face. The hero is a planting week for zone 6b: first frost, soil temperature, planting windows for four crops with stock counts, and seats left at Saturday's garlic workshop.

The detail

The three tulip varieties add to the 212 bags in the hero, the six workshops split four in October and two in November, and the frost date is labeled an average, with the guarantee limited to one replacement on trees and shrubs.

Palette
Cream
#F4F1DE
Ink
#1B2E20
Green
#2F6B3B
Lime
#A7C957
Terracotta
#C8553D
Typography
Display
Sansita
Text
Cabin

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