INSIDEA
Retail stores · Website concept

Plan the patio. Then sit down.

INSIDEA designed this homepage for a patio furniture store with deck planning. Lazeacre Patio is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Lazeacre Patio concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Retail stores
Typeface
Grandstander
Design notes

An outdoor furniture store that sells patio dining and lounge sets and helps buyers plan their deck: deep garden green, cream, sun yellow and coral, a round heavy display face and a patio planner that drops pieces onto a deck drawn to scale.

The brief

Buyers are unsure which table and how many chairs will fit their deck with room to walk and pull out a chair. Show their deck size, the pieces placed to scale, the seat count and the total in the first screen.

The direction

Backyard summer, with a round heavy display face in cream on deep garden green and sun yellow for actions. The hero is a drag-and-drop planner on a 12 x 16 ft grid, showing seats, seats in shade, floor used and an itemized set total.

The detail

The $1,080 table, six $290 armchairs at $1,740 and the $360 umbrella make the $3,180 Supper Six, and the other sets add up the same way to $2,280 and $2,380. The page states plainly that the store does not build or repair decks.

Palette
Green
#12352B
Cream
#FFF8E8
Sun
#F5B700
Coral
#F27C5C
Teak
#E2B57C
Typography
Display
Grandstander
Text
Nunito Sans

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