Plan the patio. Then sit down.
INSIDEA designed this homepage for a patio furniture store with deck planning. Lazeacre Patio is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Retail stores
- Typeface
- Grandstander
An outdoor furniture store that sells patio dining and lounge sets and helps buyers plan their deck: deep garden green, cream, sun yellow and coral, a round heavy display face and a patio planner that drops pieces onto a deck drawn to scale.
The brief
Buyers are unsure which table and how many chairs will fit their deck with room to walk and pull out a chair. Show their deck size, the pieces placed to scale, the seat count and the total in the first screen.
The direction
Backyard summer, with a round heavy display face in cream on deep garden green and sun yellow for actions. The hero is a drag-and-drop planner on a 12 x 16 ft grid, showing seats, seats in shade, floor used and an itemized set total.
The detail
The $1,080 table, six $290 armchairs at $1,740 and the $360 umbrella make the $3,180 Supper Six, and the other sets add up the same way to $2,280 and $2,380. The page states plainly that the store does not build or repair decks.
- Display
- Grandstander
- Text
- Nunito Sans
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