INSIDEA
Retail stores · Website concept

New old pieces, every Thursday.

INSIDEA designed this homepage for an antiques showroom with weekly new pieces. Grisbeck Antiques is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Grisbeck Antiques concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Retail stores
Typeface
Ibarra Real Nova
Design notes

An antiques showroom that adds a fresh lot every Thursday and lets buyers hold a piece online before visiting: aged paper, ink brown, oxblood and faded brass, a stately old-style serif and a lot list of this week's pieces with hold status.

The brief

Antique buyers worry that the piece they saw online will be gone, or not as described, by the time they drive over. Show what arrived this week, its condition and size, and a free way to hold it in the first screen.

The direction

An auction catalog, with a stately serif in ink brown on aged paper and oxblood for anything on hold. The hero is Thursday's lot list: filters by category, each piece with era, a condition note, dimensions, price and whether it is free to hold.

The detail

The filters for 3 tables, 3 seating, 2 storage, 2 lighting and 4 decor pieces add to the 14 added Thursday, which also split into 9 available, 4 on hold and 1 sold, and a hold from Thu 2:40 pm to Sat 2:40 pm is the promised 48 hours. Condition notes are hedged to every flaw the restorer can find.

Palette
Paper
#EFE9DF
Ink
#2A2522
Oxblood
#7B2E2E
Brass
#A99A7C
Card
#F7F2EA
Typography
Display
Ibarra Real Nova
Text
Raleway

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