Build the sectional your room needs.
INSIDEA designed this homepage for a family sofa and sectional store. Sofaborough is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Retail stores
- Typeface
- Overpass
A family sofa and sectional store in Ohio with a large showroom and made-to-order pieces in performance fabrics: warm white, slate ink, tomato red and sage, a sturdy modern sans and a sectional builder drawn to scale.
The brief
Families need a sectional that fits their wall and survives dinner, and they hate guessing at size and price. The first screen must snap pieces into a shape and show the dimensions, fabric and total as they change.
The direction
Bright and practical, slate type on warm white with tomato for actions. The hero is a sectional builder: pick a shape, middle seats, arm style and one of six performance fabrics, with a scaled plan view and a priced parts list.
The detail
Two Fern arm seats at $700, an armless seat at $520, a corner at $600 and two $60 slope arms add to the $2,640 total, and the $1,780 starting build is two $650 arm seats and one $480 armless seat in Grade A. The page says made-to-order pieces cannot be returned and asks buyers to sit on the build first.
- Display
- Overpass
- Text
- Plus Jakarta Sans
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