INSIDEA
Retail stores · Website concept

Tuned by Friday.

INSIDEA designed this homepage for a bike shop and service workshop. Spokewright Cycles is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Spokewright Cycles concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Retail stores
Typeface
Kanit
Design notes

A bike shop that gives every repair a ready date: asphalt, safety orange and sky blue, one bold italic sans and a service booking console.

The brief

Riders put off a tune-up because they do not know when they will get the bike back or what it will cost. Give them a date and a price at booking.

The direction

Fast and workshop-tough, set in one bold italic sans on asphalt. The hero is a booking console: three tune-up tiers, drop-off slots by day, the bike's week from Tuesday to Friday and a running total.

The detail

The $119 tune-up plus a $15 sealant refresh makes $134, a past work order adds a $42 chain to reach $161 with its 30-day re-adjust ending Nov 22, and the shop says plainly that e-bike motor and battery faults go to the maker.

Palette
Asphalt
#202124
Orange
#FF6A13
Sky
#6EC1E4
Concrete
#F1F2F3
White
#FFFFFF
Typography
Display
Kanit
Text
Kanit

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