Delivered, installed, old one hauled.
INSIDEA designed this homepage for an independent appliance dealer. Rexbury Appliance is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Retail stores
- Typeface
- Anek Telugu
An independent, family-run appliance dealer that delivers, installs and hauls away the old unit: cool white, near-black ink, electric blue and orange, a friendly modern sans and a kitchen package builder with rebates and the first delivery date.
The brief
Kitchen buyers fear the sticker price grows once delivery, install and haul-away are added. The first screen must build a four-piece package with every rebate and show the installed total and first delivery date.
The direction
Clear retail, crisp white panels with blue for choices and orange for savings. The hero is a package builder: pick a refrigerator, range, dishwasher and hood, see rebates come off and hold the first open delivery slot.
The detail
The $2,890 fridge, $1,840 range, $960 dishwasher and $620 hood make the $6,310 subtotal, and the $250 four-piece and $100 quiet-dishwasher rebates bring it to $5,960. Utility and government rebates are kept out of every price, and the page says so in plain words.
- Display
- Anek Telugu
- Text
- Inter
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