Pick a spot. Pick a sparkle.
INSIDEA designed this homepage for an ear piercing and gold jewelry studio. Pipsy Lane Studio is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Retail stores
- Typeface
- Agbalumo
A Tempe piercing studio and gold jewelry bar that books appointments and helps clients plan an ear stack: blush, plum ink, hot pink and gold yellow, a juicy rounded display face and a tappable ear map.
The brief
People planning a few new piercings cannot tell what a whole stack will cost or when they can get in. The first screen must price each spot and its jewelry and show the next open chair.
The direction
Pop and sparkly, with a rounded display face on blush and gold accents. The hero is an ear map: tap spots on a left or right ear, choose a stud or hoop, and watch the fees, gold and total update beside today's next opening.
The detail
A $40 helix and two $30 lobes make the $100 in fees, three $38 house studs make the $114 in gold, and together they are the $214 total. Healing times are given as about 6 to 8 weeks or 6 to 12 months, with a note that everyone heals a little differently.
- Display
- Agbalumo
- Text
- Be Vietnam Pro
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