Design the ring, then see it.
INSIDEA designed this homepage for a custom engagement ring jeweler. Opalwyn Fine Jewelry is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Retail stores
- Typeface
- Crete Round
A jeweler that designs custom engagement rings online and finishes them at one showroom fitting: pearl white, near-black ink, champagne gold and platinum gray, a soft rounded slab serif and a ring builder whose to-scale drawing and price update as you choose.
The brief
Couples want a custom ring but cannot picture it from a catalog or tell what each choice adds to the price. Show the ring drawn to scale, its two-line price and a ready date in the first screen.
The direction
Bridal classic, with a rounded slab serif in ink on pearl white and champagne gold for detail. The hero is a ring builder for a saved draft: setting, stone shape, metal, lab-grown or natural and a carat slider redraw the ring and reprice it, with the fitting and pickup dates.
The detail
A hidden halo from $1,240 plus $420 for platinum is the $1,660 setting, and with the $1,320 lab-grown 1.20 ct oval it makes $2,980; Imari's $1,420 setting and $1,700 stone make the $3,120 shown. The page says a lab-grown stone is a diamond, and that its report and girdle inscription say it is lab-grown.
- Display
- Crete Round
- Text
- Albert Sans
More retail stores concepts
See all 20
Want a site like this?
30 minutes with our team. We look at your current site and what a rebuild would take.
How INSIDEA works
