INSIDEA
Retail stores · Website concept

Know the range before you sell.

INSIDEA designed this homepage for an estate jewelry buyer and seller. Oldmint Estate Jewelry is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Oldmint Estate Jewelry concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Retail stores
Typeface
Barlow Semi Condensed
Design notes

An estate jewelry buyer and seller that gives sellers a value range before an in-person appraisal: dark bronze, warm cream, gold and cognac, a heavy semi-condensed grotesk and an estimate panel where metal, karat and weight set a range beside an appraisal slot picker.

The brief

People selling inherited jewelry fear a lowball offer and have no idea what a piece is worth before they walk in. Show a value range from today's rates, what the final offer depends on and an appraisal time in the first screen.

The direction

Vault modern, with a heavy grotesk in cream on dark bronze and gold for figures. The hero is an estimate panel: pick gold, 14k and 18.2 g for a $740 to $890 range with the math shown, beside a free 20-minute appraisal and open Saturday slots.

The detail

18.2 g at $40.72 and $48.91 a gram gives the $740 to $890 range, and the written offer of $47.50 a gram comes to the $864.50 inside it. The page says the online range is not an offer and covers metal only, with stones and signed work priced at appraisal.

Palette
Bronze
#1A1410
Cream
#F3E7D3
Gold
#E0A458
Cognac
#8C5E3C
Panel
#2A2019
Typography
Display
Barlow Semi Condensed
Text
Funnel Sans

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