Know the range before you sell.
INSIDEA designed this homepage for an estate jewelry buyer and seller. Oldmint Estate Jewelry is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Retail stores
- Typeface
- Barlow Semi Condensed
An estate jewelry buyer and seller that gives sellers a value range before an in-person appraisal: dark bronze, warm cream, gold and cognac, a heavy semi-condensed grotesk and an estimate panel where metal, karat and weight set a range beside an appraisal slot picker.
The brief
People selling inherited jewelry fear a lowball offer and have no idea what a piece is worth before they walk in. Show a value range from today's rates, what the final offer depends on and an appraisal time in the first screen.
The direction
Vault modern, with a heavy grotesk in cream on dark bronze and gold for figures. The hero is an estimate panel: pick gold, 14k and 18.2 g for a $740 to $890 range with the math shown, beside a free 20-minute appraisal and open Saturday slots.
The detail
18.2 g at $40.72 and $48.91 a gram gives the $740 to $890 range, and the written offer of $47.50 a gram comes to the $864.50 inside it. The page says the online range is not an offer and covers metal only, with stones and signed work priced at appraisal.
- Display
- Barlow Semi Condensed
- Text
- Funnel Sans
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