INSIDEA
Retail stores · Website concept

Repairs you can track to the bench.

INSIDEA designed this homepage for a family jeweler known for repairs. Kellerby Jewelers is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Kellerby Jewelers concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Retail stores
Typeface
Federo
Design notes

A family jeweler known for repairs, resizing and watch service that lets customers track each job: deep slate, ivory, antique gold and steel blue, a deco display face and a repair tracker that follows a ticket from intake to polish with the jeweler's note.

The brief

People handing over a grandmother's ring want to know who has it, what it will cost and when it will be ready. Show a ticket lookup with each repair step, the price and the pickup date in the first screen.

The direction

A watchmaker's bench, with a deco face in ivory and antique gold on deep slate and steel blue for status. The hero tracks ticket 4471, a ring resize from 6 to 7: the approved $58 quote, the jeweler at the bench, five dated steps and her note on the work.

The detail

The quote was approved Thu, Nov 5, and Fri, Mon and Tue make the three business days the page gives for most ring sizing, landing on the Tue, Nov 10 ready date. Posted prices start at a figure and are hedged for antique, platinum and heavy pieces, which are quoted at intake.

Palette
Slate
#101418
Ivory
#F1EEE8
Gold
#D4AF37
Steel
#5B7083
Graphite
#1D242C
Typography
Display
Federo
Text
Red Hat Text

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