Staff picks, read twice.
INSIDEA designed this homepage for an independent bookstore. Inkhallow Books is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Retail stores
- Typeface
- Cardo
An independent bookstore where every staff pick is read twice: parchment, library green and gold, an old-style book serif and a front-table desk.
The brief
A staff pick only means something if readers trust it. Show how a pick is made, and give people a reason to come back on a Thursday.
The direction
Lamp-lit and literary, with an old-style serif on parchment and library green. The hero is the front table: a shelf of Read Twice spines, one pick signed by two booksellers, and November's events on a calendar.
The detail
Six spines and 18 more make the 24 picks, the seven November events are two readings, one club night and four story hours, booked and open seats add to 60 and 24, and the shelf cards quote booksellers, never critics or bestseller lists.
- Display
- Cardo
- Text
- Gentium Book Plus
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