Tonight’s dish, every ingredient, one cart.
INSIDEA designed this homepage for a Korean grocery with recipe cart delivery. Haneul Pantry is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Retail stores
- Typeface
- Zen Kaku Gothic New
A Korean grocery with same-evening delivery that turns recipes into ready carts of ingredients: ink black, rice white, gochujang red and persimmon orange, a clean Japanese-Korean gothic and a recipe-to-cart panel with aisle, size and price for every item.
The brief
Home cooks want to make a Korean dish tonight but do not know every ingredient or where to find it. Show a dish, its full ingredient list with prices and a delivery cutoff in the first screen.
The direction
A night market, with a clean gothic in rice white on ink black and gochujang red for actions. The hero is a recipe-to-cart panel: pick one of four dishes and every ingredient drops in with its aisle, size and price, and you tap off what you already have.
The detail
The nine kimchi jjigae items add to $41.20, untick the $8.49 gochugaru and it is $32.71, and $18.80 more reaches free delivery at $60. Allergens are listed per cart, but the page still tells shoppers to check package labels for their own needs.
- Display
- Zen Kaku Gothic New
- Text
- Noto Sans
More retail stores concepts
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