Sliced to order, ready by noon.
INSIDEA designed this homepage for an Italian deli taking pickup orders. Fiorlana Market is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Retail stores
- Typeface
- Martel
An Italian deli and import grocer that takes counter orders online for same-day pickup: cream, dark olive ink, tomato red and basil green, a classic text serif and a counter board of cuts by the pound with a slice choice and an order tray.
The brief
Lunch customers want fresh-sliced meats and cheeses without waiting in the counter line. Show today's prices, how thin it will be sliced and a pickup time in the first screen.
The direction
An old-world deli, with tomato red and basil green on cream and a classic text serif. The hero is today's counter board of salumi and formaggi by the pound, with weight and slice choices, an order tray and pickup slots.
The detail
The sample tray's half pound of prosciutto at $28.99 a pound comes to $14.50, and with a $7.50 burrata and a quarter pound of Parmigiano at $6.25 it totals $28.25, sliced from 11:20 am for the 11:45 am slot. The page calls the total an estimate, charges what the scale reads and will not promise a gluten-free or nut-free order.
- Display
- Martel
- Text
- Open Sans
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