Bring a jar. Pay by the ounce.
INSIDEA designed this homepage for a refill grocer that sells by weight. Tarebin Refillery is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Retail stores
- Typeface
- Galindo
A refill grocer that sells pantry staples, oils and soaps by weight into customers' own jars: pale green paper, deep leaf ink, fresh green and honey, a friendly hand-drawn display face and a refill planner that prices a jar before the visit.
The brief
Shoppers new to refilling worry about paying for the weight of their jar and cannot guess what a fill will cost. The first screen must show the jar tare, the net weight and the price per item.
The direction
Hand-labeled and friendly, rounded headings on pale green paper with honey for prices. The hero is a refill planner: pick an item and jar, set the fill weight, watch the tare come off, and build a list with an estimated total.
The detail
A scale reading of 24.1 oz minus the 14.1 oz tare leaves 10.0 oz of oats at $0.21, or $2.10, and with $10.68 of olive oil and $7.60 of castile soap the list comes to $20.38. The total is labeled an estimate, with the till scale having the final word.
- Display
- Galindo
- Text
- Asap
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