20 website concepts

Consumer services online website examples.

People buying a service online cannot walk in and ask questions, so the homepage has to answer them. What does it cost, when does it start, and what am I signing up for? They want a real date, a real price and an easy way out, shown plainly before they hand over an email or a card.

These are homepage concepts for fictional online services, designed by INSIDEA's team as examples. They span virtual care, online life insurance, language schools, subscription boxes, online fitness, personal finance apps, travel booking, and dating and community. Most put a working planner, quote or schedule in the hero, so the service explains itself.

What these homepages put first

Real dates with seats left

For trips and events, the first screen shows actual dates and how many places remain, along with what the price covers. Visitors can see whether there is room before they commit.

See it in Tendaro Social, Saltreel Surf Trips and Vianzo Walking Tours.

Your own numbers, worked out live

Money apps lead with a working example. Balances, payments or a shared month go in, and a plain answer comes out: a payoff month, a tax split or what is left.

See it in Payrung, Earnfold and Duetbook.

The next box, dated and priced

Subscription homepages show what arrives, when it lands and what it costs before anyone signs up. Some also make it clear that skipping is easy, which answers the fear of getting stuck.

See it in Ochrow Coffee Club, Pottlewick Plants and Nibbleport.