Class starts in 4 minutes.
INSIDEA designed this homepage for a live online fitness studio. Pulsewick is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Consumer services online
- Typeface
- Outfit
A live online fitness studio with a class always about to start: near-black, coral and violet, a geometric sans and a live class board.
The brief
Home workouts fail when there is no reason to start now. Show the next live class, the countdown and the streak, and make the price plain.
The direction
Dark and electric, with a coral to violet gradient and one geometric sans. The hero is tonight's board: a live class in progress, the next class four minutes out and a two-week streak grid.
The detail
Daily counts and the five formats each add to 95 classes a week, $312 a year against $408 is the $96 saving, the free week ends Nov 17, and the page makes no weight-loss or health claims, sending anyone with an injury to their doctor first.
- Display
- Outfit
- Text
- Outfit
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