Life cover for the people at your kitchen table.
INSIDEA designed this homepage for an online term life insurer. Larkspan is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Consumer services online
- Typeface
- Gabarito
Term life made gentle: pale sky, tomato red and hand-drawn line art, with a three-question quote that shows the price and the date cover ends.
The brief
Young parents put off life insurance because it feels heavy and confusing. Make the price and the steps simple, and be honest about what can change.
The direction
Airy and kind, with hand-drawn illustrations. The hero asks three questions and returns a sample monthly price, the month cover ends and the total over the term.
The detail
Prices rise with cover, term and age in every combination, a 20-year policy bought in October 2026 ends October 2046, and the exclusions stay in plain view.
- Display
- Gabarito
- Text
- Onest
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