INSIDEA
Consumer services online · Website concept

Know every charge before it renews.

INSIDEA designed this homepage for a subscription tracking and renewal reminder app. Lapsley is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Lapsley concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Consumer services online
Typeface
Cherry Bomb One
Design notes

A subscription tracking app that finds recurring charges and reminds people before each renewal: lemon yellow, black and violet, a chunky rounded display face and a renewal calendar listing every charge with its date, amount and reminder status.

The brief

People lose money to renewals and free trials they forgot about because the charges hide in card statements. Show every recurring charge, the monthly total and what renews next in the first screen.

The direction

Loud and playful, with chunky rounded type in black on lemon yellow and violet for actions. The hero is a renewal calendar for a sample account: eleven charges by date and amount, a price-hike and trial-ending flag, and which ones have a reminder on.

The detail

The nine monthly charges add to $179.42 and the two annual plans of $59.88 and $35.88 add $7.98 a month, giving the $187.40 total and $2,248.80 over 12 months. The page says Lapsley will not cancel anything for you and is not a bank.

Palette
Lemon
#FFE94E
Black
#141414
Violet
#6C4CF1
White
#FFFFFF
Cream
#FFFBE0
Typography
Display
Cherry Bomb One
Text
Manrope

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