Roasted Monday. At your door Thursday.
INSIDEA designed this homepage for a small-batch roaster's coffee subscription. Ochrow Coffee Club is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Consumer services online
- Typeface
- Crimson Text
A small-batch roaster's coffee subscription that turns visitors into recurring subscribers: espresso brown, crema cream, mocha and one tangerine accent, a sturdy modern serif and a box builder where roast, grind and bag count change the price and ship dates live.
The brief
Coffee drinkers are wary of subscriptions that ship stale beans and are hard to stop. Show the roast date, the delivery date, the price per box and that skipping is easy in the first screen.
The direction
A dark roastery, with a sturdy serif in crema on espresso brown and tangerine for actions. The hero is a box builder: roast, grind, bag count and frequency set the next roast, the delivery day, the following box and a live price per box, bag and cup.
The detail
A 12 oz bag at 17 g a cup makes 20 cups, so $34 for 2 bags is $0.85 a cup and $60 for 4 bags is $0.75, and 258 bags of 340 g is the 88 kg roasted. Thursday delivery is hedged: a few rural routes arrive Friday.
- Display
- Crimson Text
- Text
- DM Sans
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