INSIDEA
Consumer services online · Website concept

Four single‑origin spices, every month.

INSIDEA designed this homepage for a monthly single-origin spice subscription. Zaffora Spice Post is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Zaffora Spice Post concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Consumer services online
Typeface
Google Sans
Design notes

A spice subscription that ships single-origin whole spices monthly and helps shoppers pick a box size: deep indigo, cream, saffron and chili red, a clean sans with labels like spice tins and a box builder comparing three sizes with this month's origins and a recipe card.

The brief

Shoppers like the idea of fresh, single-origin spices but cannot tell how many jars they will actually use. The first screen must compare box sizes by jars and price per jar and show where this month's spices come from.

The direction

Night market, saffron and chili on deep indigo with tin-label type. The hero pairs a recipe card for the Aleppo pepper with a November box builder that suggests a size from nights cooked at home and lists the four origins and an optional saffron add-on.

The detail

Each box price divides cleanly into its per-jar figure, $18 over 4, $32 over 8 and $42 over 12 giving $4.50, $4.00 and $3.50, and the oldest lid, Aleppo from Sep 2025, falls inside the 15-month harvest limit for a Nov 16 ship day. Arrival is promised only for most US addresses, three to seven days after shipping.

Palette
Indigo
#221A3A
Cream
#F7EEDC
Saffron
#E7A422
Chili
#C2452D
Dusk
#3A3061
Typography
Display
Google Sans
Text
Source Sans 3

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