A new plant every month.
INSIDEA designed this homepage for a monthly houseplant subscription. Pottlewick Plants is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Consumer services online
- Typeface
- Delius
A houseplant subscription that ships one plant a month and shows what arrives when and how much care it needs: pale sage, deep leaf green, marigold, a bouncy hand-drawn display face and a 12-month plant calendar.
The brief
Subscribers want to know which plant is coming next and whether they can keep it alive. The first screen must show the year of plants with light and water needs, and this month's ship date and price.
The direction
Bright and playful, with hand-drawn headings on a pale sage field. The hero is the 2026 calendar, each month's plant with light, watering days and status, beside a card for November's hoya with its care, pet notes and ship date.
The detail
Twelve boxes at $29 come to $348, the full year at $26 a box is $312, the $36 saving the plan card states, and the calendar's 10 shipped, 1 packing and 1 up next cover all 12 months. Pet safety is credited to the ASPCA's lists, with a line telling owners to ask their own vet.
- Display
- Delius
- Text
- Nunito
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