INSIDEA
Consumer services online · Website concept

Primary care that fits on a phone.

INSIDEA designed this homepage for virtual primary care. Wenlowe is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Wenlowe concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Consumer services online
Typeface
Plus Jakarta Sans
Design notes

App-first primary care told through the phone itself: a video visit on one screen, the prescription it produced on the other, in saturated indigo with a coral accent.

The brief

Show a busy adult that seeing a clinician can take minutes, without overpromising what a video visit can do.

The direction

Energetic and app-led. Two phones carry the hero, the steps and the plan comparison, so the product explains itself.

The detail

One visit runs end to end: an 11-minute wait, a 14-minute visit and a prescription ready by 8:52 PM. A prescription is sent only when the clinician decides one is right.

Palette
Indigo
#4B3BFF
Coral
#FF6B57
Lavender
#F5F3FF
Ink
#1A1440
Mint
#0E7050
Typography
Display
Plus Jakarta Sans
Text
Plus Jakarta Sans

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