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Consumer services online · Website concept

Introductions made by people, not swipes.

INSIDEA designed this homepage for a personal matchmaking service. Belmaine Introductions is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Belmaine Introductions concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Consumer services online
Typeface
Noto Serif JP
Design notes

A personal matchmaking service for busy professionals that books first consults: near-black, parchment, antique gold and slate, an airy classical serif and a three-step booking panel that ends in a consult summary.

The brief

Busy professionals tired of apps want to know who they would work with and what it costs before they give up an evening. Show the matchmaker, the next open time and the starting price in the first screen.

The direction

A private members' club look, with parchment type and antique gold on near-black. The hero lets you pick a matchmaker, a time and what matters most, then shows a summary card with the consult and the price from $1,800.

The detail

Three matchmakers with at most 40 members each give the 120 places in all, and Juliette Vaux's next opening, Tue, Nov 10 at 6:30 pm, matches the summary card and the closing call to book. The page promises no match rates and counts an introduction only once both people agree to meet.

Palette
Night
#101820
Parchment
#F2E8DA
Gold
#C9A227
Slate
#5E6B73
Mist
#A9B2B7
Typography
Display
Noto Serif JP
Text
Jost

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