Meet in person, over something good.
INSIDEA designed this homepage for small in-person evenings for singles over 50. Tendaro Social is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Consumer services online
- Typeface
- Esteban
A dating and social club for singles over 50 that sells tickets to small in-person evenings in four Midwest cities: cream, deep plum, rose and old gold, a graceful old-style serif and a monthly events schedule with hosts and seats left.
The brief
Singles over 50 want to meet people face to face without swiping or walking into a crowded room alone. The first screen must show this month's small evenings by city, with the host, seats left and what the ticket covers.
The direction
Grown-up and warm, a graceful serif in deep plum on cream with rose and gold accents. The hero is the November schedule: city tabs with seats left, and each evening's date, venue, host, inclusions, price and remaining seats.
The detail
Minneapolis's four evenings have 9, 6, 2 and 11 seats left, the 28 on its tab, and the city tabs of 28, 25, 34 and 29 make the 116 seats in the closing line; the $190 annual plan is ten months at $19. The page never promises a match: hosts never pair people off, and emails are shared only on a mutual tick.
- Display
- Esteban
- Text
- Lato
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