INSIDEA
Consumer services online · Website concept

Speak from the first class.

INSIDEA designed this homepage for an online language school. Saydra Languages is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Saydra Languages concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Consumer services online
Typeface
Bree Serif
Design notes

An online language school with live small classes: peach cream, slate, teal and sunset orange, a friendly slab serif and a placement quiz.

The brief

Adult learners do not know their level or whether a class fits their time zone. Place them in two minutes and show real class times in their own zone.

The direction

Warm and lively, with a friendly slab serif. The hero is an eight-question placement quiz in five languages that gives a level from A1 to C1, then shows open groups in the visitor's time zone.

The detail

All 40 questions have a single right answer, class times convert correctly across both the European and US clock changes, and a 10-week course is $390 for 20 classes.

Palette
Peach
#FFF6E9
Slate
#24303A
Teal
#2C8C8C
Sunset
#E2603A
Sand
#F0DCC0
Typography
Display
Bree Serif
Text
Kanit

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