INSIDEA
Consumer services online · Website concept

Eight days on foot through Umbria.

INSIDEA designed this homepage for a small-group walking tour company in Italy. Vianzo Walking Tours is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Vianzo Walking Tours concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Consumer services online
Typeface
Noto Serif
Design notes

A small-group walking tour company that wants travelers to pick a 2027 Umbria date and hold seats with a deposit: warm paper, umber, terracotta and olive, a classic text serif and a departure picker with a seat map and trip total.

The brief

Walkers planning a trip abroad want to know how long the days are, what the price covers and whether seats are left before they commit. Show the dates, open seats, distance on foot and the deposit in the first screen.

The direction

Warm and unhurried, with a classic serif in umber on paper, terracotta for actions and an evening photo of the cypress lane below Montefalco. The hero panel picks a Monday departure, shows a 12-seat map with 3 left, prices two travelers and splits the total into a deposit and a dated balance.

The detail

Two walkers at $3,450 make the $6,900 total, two $500 deposits make the $1,000 due today and leave the $5,900 balance, and seven departures of 12 seats give the 84 in the season count. The page limits refunds after the balance date to what it can recover from the inns and suggests travel insurance.

Palette
Paper
#F5EFE3
Umber
#2A2622
Terracotta
#B5523B
Olive
#6E8B74
Clay
#E8B49F
Typography
Display
Noto Serif
Text
Mulish

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