One flat fee, written down.
INSIDEA designed this homepage for a flat-fee home listing brokerage. Fairsign Realty is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Local professionals
- Typeface
- Erica One
A listing brokerage that sells homes for one flat fee instead of a percentage, with a homepage that compares a seller's quote to that fee and books a listing visit: vermilion, cream, black and sun yellow, a heavy poster-style Erica One display and a first screen of enormous cream type.
The brief
Sellers are used to a commission that grows with the price, so a flat fee can sound too good to trust. The page must make the fee model plain and get them to book a listing visit.
The direction
Loud and confident, built on a heavy poster face. The first screen is a type poster: a deep vermilion field where the headline in huge cream letters fills most of the screen, with one black button under it and no photo.
The detail
The sample quote of 2.5% on $485,000 is $12,125, so the $5,900 fee leaves the seller $6,225, and the flat fee costs less on any sale above $236,000. The page states plainly that it cannot promise a sale or a price, and the fee is $0 if the home does not sell.
- Display
- Erica One
- Text
- Work Sans
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