Know the street before you buy on it.
INSIDEA designed this homepage for a residential real estate brokerage. Hollin & Pace is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Local professionals
- Typeface
- Young Serif
An independent brokerage that sells on local knowledge: cream, sea glass and charcoal, a map search and a street-level market snapshot in the first screen.
The brief
Buyers start on the big portals. Give them what a portal cannot: what homes on this street actually sold for, how long they sat, and agents who know the area.
The direction
Warm and neighborly, with a friendly serif. The hero pairs a working map search, with pins and listing cards that stay in sync, with a market snapshot for one neighborhood.
The detail
Every listing's price per square foot matches its price and size, 23 homes for sale against 41 sold in 90 days gives 1.7 months of supply, and the copy describes homes and places, never who should live there.
- Display
- Young Serif
- Text
- Hind
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